Wednesday, May 23, 2012

Trailers...

...that might be better than the movies they advertise.

You ever see a trailer that makes a movie look so totally cool, you have to question whether it will be as good as the two minute appetizer?

Here's an old example of a trailer that is so well-crafted, the mediocre film it advertises is lame in comparison...



2001's The Time Machine isn't "sleek" or "fast" but somewhat dull and slow. It isn't terrible and I'm a huge fan of the source material, but this stylish trailer stands out in my mind while the film has faded.  This is just proof that a trailer or teaser can be better than the movie itself.


It's Donovan's "Season of the Witch" that makes this one so catchy and memorable. It's perfectly eerie and quirky for the visuals we see.  This trailer makes ParaNorman, out August 17, look like a treat, but will it live up to this two minute teaser? My guess is no.


The killer two minutes that unfold when you press play on this one may not be matched by the film itself, though it has great potential. This film looks excellent, with a sheen like that that accompanied 2011's The Girl with the Dragon Tattoo trailers, everything just feels right for this picture. I believe this one will live up to this trailer's already established hype. Although without Jack White's cover of U2's "Love is Blindness", it may lack the excitement the song brings to this preview. The Great Gatsby comes out on Christmas day.

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